Simply the West

Ranch Rider Spirits Co., headquartered in Austin, Texas, rapidly expanded its reach since its launch in January 2020. The company's original canned Ranch Water and other spirit-based seltzers have garnered significant attention not only within Texas but also in states like California, Florida, Georgia, Tennessee, and Louisiana. In response to this growth, Ranch Rider Spirits Co. has further diversified its product offerings by introducing a new hard seltzer to its lineup.

In line with its expansion, the company had recognized the need to enhance its visual presence in these evolving markets. To achieve this goal, I had been brought on to elevate the brand's aesthetic appeal. My role entailed refreshing point of sale materials, designing engaging event experiences, and developing a diverse range of marketing collateral.