CAR2GO
It’s a Match
BRAND
CAR2GO
DESCRIPTION
Ads on dating apps often feel intrusive and totally out of place, so when car2go had media on Tinder, we decided to speak the language of the platform. Our approach entailed crafting a distinctive dating profile for car2go, situating their vehicles in enticing settings that riffed on the perfect date night: A date on a moonlit rendezvous, a whimsical carnival escapade, a cozy fireside encounter complete with a bearskin rug, and even an underwater snorkeling excursion. Each evoking a sense of excitement and possibility. With a simple swipe to the right, a perfect match is made, sparking the allure of a potential connection.
ROLE
Senior Art Director
car2go saw huge success with these ads and had us expand and refresh the campaign multiple times, incorporating different vehicles and situations while offering value that Tinder users swooned for.
The conversations on Tinder were funny, emotional, and, at times, NSFW.
😳
